Read on Twitter (surprised? I hope not) about a new tool called TwitClicks and decided to take a look. The goal is tracking of a short URL, but it goes beyond the usual tracking that is currently available.
I’m doing a little “Rate Superbowl Ads via Twitter” thing this Sunday, so I decided to use one of the TwitClicks URL’s, and see what type of data was available. I only received 9 clicks (yeah, I wasn’t impressed either), but it does provide a good (enough) example of the data available.
The first screenshot shows the date, clicks, and URL, and then a small graphic representation of User Stats, Browser Stats, Source Stats and Location Stats.
For the second screenshot I clicked on User Stats, and it shows Date/Time, Location of Visit, and IP Address.
Clicking the Location Stats tab, you’ll see the next screenshot. It shows a Google map outlining where each click came from, as well as the City near the bottom, and a great display on the far right showing where the majority of clicks came from based on depth of color (I love this type of chart; reminds me of Omniture.)
Finally, the last screenshot has 4 tabs: Browser, Traffic Sources, Operating System and Screen Resolution (shown below).
This is really something, and I can think of many uses for this type of data. So what do you think?
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Thanks Dan, that’s pretty sweet. It’s always nice to be able to extract this kind of information, no matter what the channel.
That is pretty cool Dan. Thanks for the information. I am going to test out the TwitClicks on my website and see what I get back. I think I will run a short survey about the super bowl but it will have to do with half time.
Sure beats bit.ly. Thanks for posting this.
Geo is helpful, browser, not so much and I’d like to see demographics but there’s really no way for Twitter to collect this easily. Since they don’t collect that from their users they could do common keywords in profiles or something…
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