Read on Twitter (surprised? I hope not) about a new tool called TwitClicks and decided to take a look. The goal is tracking of a short URL, but it goes beyond the usual tracking that is currently available.
I’m doing a little “Rate Superbowl Ads via Twitter” thing this Sunday, so I decided to use one of the TwitClicks URL’s, and see what type of data was available. I only received 9 clicks (yeah, I wasn’t impressed either), but it does provide a good (enough) example of the data available.
The first screenshot shows the date, clicks, and URL, and then a small graphic representation of User Stats, Browser Stats, Source Stats and Location Stats.
For the second screenshot I clicked on User Stats, and it shows Date/Time, Location of Visit, and IP Address.
Clicking the Location Stats tab, you’ll see the next screenshot. It shows a Google map outlining where each click came from, as well as the City near the bottom, and a great display on the far right showing where the majority of clicks came from based on depth of color (I love this type of chart; reminds me of Omniture.)
This is really something, and I can think of many uses for this type of data. So what do you think?
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