Comments on: What does this say about the SEO Industry? http://www.danperry.com/blog/say-about-seo-industry/ Discussing golf marketing, internet marketing, SEO and golf course reviews Sun, 22 Jan 2012 19:23:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jagdish Parikh http://www.danperry.com/blog/say-about-seo-industry/comment-page-1/#comment-369 Jagdish Parikh Fri, 15 Feb 2008 18:19:43 +0000 http://danperry.com/wordpress/seo-industry-is-a-joke/#comment-369 I think that what you described above points to issues beyond image of SEO industry. It appears that marketing industry is still in a state of denial about disruptive potential of the Net. In 1999 <a href="http://www.cluetrainat10.com/" rel="nofollow">Cluetrain manifesto</a> wrote: <i>Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.</i> Today markets in corporate space and consumer products have begun to recognize that they have to listen to their customers. In some cases online marketing has gone beyond an afterthought to start becoming a key component of strategies to enter into emerging conversational space. It is true that we have a long way to go. Many have yet to accept that markets have changed. Education / awareness about demanding nature of network marketing may change some. But I feel that arrival of disruptive practices is likely to bring more prestige and force marketers, publishers and others not to consider online marketing as an afterthought. During early days few were willing to believe that a new site - like Google - with nothing other than search box can generate money from search results and create new opportunities for marketing. For example it took close to 10 years – since Google started new trends in search and marketing space - for <a href="http://www.nytimes.com/2008/02/15/business/media/15quadrant.html?ref=business" rel="nofollow">newspaper industry</a> to take online marketing seriously. In absence of disruptive influence of Google, Craigslist and others this wouldn't have happened. I think that what you described above points to issues beyond image of SEO industry. It appears that marketing industry is still in a state of denial about disruptive potential of the Net.

In 1999 Cluetrain manifesto wrote:

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

Today markets in corporate space and consumer products have begun to recognize that they have to listen to their customers. In some cases online marketing has gone beyond an afterthought to start becoming a key component of strategies to enter into emerging conversational space.

It is true that we have a long way to go. Many have yet to accept that markets have changed. Education / awareness about demanding nature of network marketing may change some. But I feel that arrival of disruptive practices is likely to bring more prestige and force marketers, publishers and others not to consider online marketing as an afterthought.

During early days few were willing to believe that a new site – like Google – with nothing other than search box can generate money from search results and create new opportunities for marketing. For example it took close to 10 years – since Google started new trends in search and marketing space – for newspaper industry to take online marketing seriously. In absence of disruptive influence of Google, Craigslist and others this wouldn’t have happened.

]]> By: Chris Silver Smith http://www.danperry.com/blog/say-about-seo-industry/comment-page-1/#comment-325 Chris Silver Smith Mon, 04 Feb 2008 17:52:07 +0000 http://danperry.com/wordpress/seo-industry-is-a-joke/#comment-325 It's a real dichotomy, our industry. On one hand, most of the basic search optimization elements are brutally simple. Most sites don't do properly friendly links to pages with good titles, H1s, Meta Descriptions, and body copy. Those are all pretty straightforward elements to address. But, once you get past the basics, more advanced optimization tactics require a lot more subtlety and knowledge. So, this industry has a low barrier to entry, and not many people understand the subtle sophistication needed for advanced SEO. There's no quick way to address this, but it seems undeniable that the natural search marketing industry needs to promote itself a lot more aggressively out to the public in general. It’s a real dichotomy, our industry. On one hand, most of the basic search optimization elements are brutally simple. Most sites don’t do properly friendly links to pages with good titles, H1s, Meta Descriptions, and body copy. Those are all pretty straightforward elements to address.

But, once you get past the basics, more advanced optimization tactics require a lot more subtlety and knowledge. So, this industry has a low barrier to entry, and not many people understand the subtle sophistication needed for advanced SEO.

There’s no quick way to address this, but it seems undeniable that the natural search marketing industry needs to promote itself a lot more aggressively out to the public in general.

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