SEO Director – Internet Marketing Resume | Dan Perry


Turner Broadcasting System, Inc.
Atlanta, GA

SEO Director – Audience & Multi-Platform Technologies
· Responsible for all aspects of Turner’s Organic SEO Program.
· Support all of Turner’s web properties including: CNN, CNNMoney, NBA, TNT, TBS, TCM, PGA, NCAA, Team Coco, Cartoon Network, Adult Swim, truTV, and internationally Cartoon Network UK, Cartoonito and Boomerang.

· CNNMoney redesign
· Redesign/Platform change
· Redesign/Platform change
· Redesign
· Redesign
· Ecommerce SEO Consulting for,,, and TCM Shop
· SEO Training for >700 Turner Editorial and WebDev employees

Classified Ventures, LLC
Chicago, IL

SEO Manager,
·Twenty-one percent year-over-year Organic growth for
·Managing SEO Team and the Organic direction of,,, and
·Created/implementing the SEO plan for all of the properties.
·Created and host CV SEO meeting, ensuring all areas of Classified Ventures (,,, share initiatives, information and best practices.
·Training employees in SEO 101, and how it affects their departments (Editorial, Sales, etc.)

SEO Producer,
·Increased overall organic traffic to the site by 82%.
·Increased organic traffic from Google by 200%.
·Increased gross revenue by 146%.
·Managed Web Side Story (HBX) account for organic initiatives.

Career Education Corporation
Hoffman Estates, IL

Senior Manager – Internet Advertising
·Implemented and drove strategic direction of in-house PPC efforts with top and second-tier providers.
·Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, etc.) initiatives.
·Approved creative for online advertising (Top-tier search engines, email creative, etc.)
·Managed multiple vendor relationships (Google, Yahoo!, Omniture, YPM, etc.)
·Negotiated contracts, managed budgets, and responsible for vendor selection and relations.
·Continued to manage Organic direction, and increased web site lead flow by an additional 58%.

Search Engine Specialist
·Created and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.
·Generated 33% more leads in first year.
·Selected a web analytics vendor (Omniture), and managed the implementation process.
·Reviewed web analytics to determine usage patterns and to optimize site design.
·Generated and distributed KPI dashboard’s to stakeholders.
·Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.
·Acted as internal evangelist by conducting monthly training (strategic and tactical), which covered the ever-changing online marketing environment.


·Interviewed for “Big Brand SEO Expert” series on Top Rank blog, May 2010
·Former Board of Director, Search Engine Marketing Professionals Organization (SEMPO)
·Recognized and discussed in Joel Comm’s 2009 book “Twitter Power – How to Dominate Your Market One Tweet at a Time” (pg. 86)
·Included in “100 Marketing Secrets” from (pg. 29)
·Previous Advisory Board Member, Mediapost Search Insider Summit
·Member, SEMPO Marketing Committee
·Previous Research Forum Panel Member, Direct Marketing Association (DMA)
·Previous Marketing Research Panel Member, Forrester Global Interactive
·Judge, ad:tech Advertising and Interactive Marketing Awards 2007 – 2009
-Best Search Engine Optimization Strategy/Campaign
-Best Search Marketing Strategy/Campaign
-Best Campaign Optimization
·Judge, Web Marketing Association WebAward, Web Site Development Category, 2007 – 2009
·Interviewed for “Great Minds in Marketing” by ad:tech/Marketing Sherpa, May 2006
·Contributor, SEMPO Institute


Recognized speaker on a variety of Internet marketing subjects:

Nov 10, Pubcon/WebmasterWorld, Las Vegas NV
TOPIC: Mega Site SEO

Oct 10, Emory University, Atlanta
TOPIC: Careers in SEO

Nov 09, Pubcon/WebmasterWorld, Las Vegas NV
TOPIC: Mega Site SEO

May 09, Search Insider Summit, Captiva Island FL
TOPIC: SEO, Social and Other Cost Effective Strategies for In-House Marketers

Apr 09, Digital Dealer Conference & Exposition, Las Vegas NV
TOPIC: Searching for Sales

Nov 08, Pubcon/WebmasterWorld, Las Vegas NV
TOPIC: In-house SEO, PPC and Campaigns

May 08, Search Insider Summit, Captiva Island FL
TOPIC: Mobile Marketing

Dec 07, WebmasterWorld/PubCon, Las Vegas NV
TOPIC: Local and Mobile Search

Aug 07, Search Engine Strategies, San Jose CA
TOPIC: So You Want To Be A Search Marketer?

Jul 07, ad:tech, Chicago IL
TOPIC: eCommerce Marketing: Maximizing Performance

May 07, Search Insider Summit, Bonita Springs FL

Oct 06, Emetrics Summit, Washington DC
TOPIC: Marketing Optimization: SEO & SEM

Jul 06, ad:tech, Chicago IL
TOPIC: Web Linking Strategies

Jan 06, PGA Merchandise Show, Orlando FL
TOPIC: Local Search Landscape

May 05, Search Engine Strategies, Toronto
TOPIC: Hiring a Search Marketing Firm

Feb 05, Search Engine Strategies, New York NY
TOPIC: What Makes a Professional SEM?

Jan 05, PGA Merchandise Show, Orlando FL
TOPIC: SEO for Golf Courses & Resorts

Dec 04, Search Engine Strategies, Chicago IL
TOPIC: Outsourcing SEM

Aug 04, Search Engine Strategies, San Jose CA
TOPIC: Outsourcing SEM

May 04, Search Engine Strategies, Toronto
TOPIC: Outsourcing SEM

Apr 04, Internet Marketing Conference, Montreal
TOPIC: Hiring Vendors/Winning the Job

Dec 03, Search Engine Strategies, Chicago IL
TOPIC: Outsourcing SEM


·Expert in Internet Marketing, Organic Search Engine Optimization, Client Relations/Vendor Management, Web Analysis and Strategic Direction
·Advanced in PPC, Omniture SiteCatalyst, Keyword Research tools  and Microsoft Office
·Fluent in Hitwise, BaseCamp, competitive research, contextual advertising, email marketing, link popularity, SEO copywriting, web usability, landing page conversion, CPM advertising


·Completed 7-month Management Essentials Training Course, Turner Broadcasting
·Completed Standard SEO Training Course, Bruce Clay, Inc.
·Completed Advanced SEO Training Course, Bruce Clay, Inc.
·Completed DMA SEM Certification Program
·Completed MEC Certification Course in Search Engine Management
·Completed SEMPO Institute Fundamentals of Search Marketing
·Completed Omniture SiteCatalyst Training, Orem, Utah
·Associate’s – Computers for Business, West Shore Community College
·Associate’s – Managing/Marketing, West Shore Community College


·United States Navy Reserve, 1992-1994
·United States Navy, 1989-1992 – Operation Desert Storm Veteran