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	<title>Comments on: Google Personalization and In-house SEO</title>
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		<title>By: Ken Shafer</title>
		<link>http://www.danperry.com/blog/google-personalization/comment-page-1/#comment-20386</link>
		<dc:creator>Ken Shafer</dc:creator>
		<pubDate>Fri, 22 Jan 2010 19:21:18 +0000</pubDate>
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		<description>&quot;Ranking reports may become worthless.&quot; I agree but it&#039;s still a big &quot;may.&quot; When you present that report, you just have make sure the audience knows that data could be different under different circumstances. They are still ok for personal trending information. I try to avoid at all costs presenting a steakholder with this report. I&#039;d prefer to use traffic as the success metric.

&quot;SEO may become tougher to sell internally.&quot;
This can be solved relatively easily with a little education.

&quot;SEO is more important than ever.&quot;
Yes. Please keep employing us. We&#039;re really good and friendly!</description>
		<content:encoded><![CDATA[<p>&#8220;Ranking reports may become worthless.&#8221; I agree but it&#8217;s still a big &#8220;may.&#8221; When you present that report, you just have make sure the audience knows that data could be different under different circumstances. They are still ok for personal trending information. I try to avoid at all costs presenting a steakholder with this report. I&#8217;d prefer to use traffic as the success metric.</p>
<p>&#8220;SEO may become tougher to sell internally.&#8221;<br />
This can be solved relatively easily with a little education.</p>
<p>&#8220;SEO is more important than ever.&#8221;<br />
Yes. Please keep employing us. We&#8217;re really good and friendly!</p>
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