Decrease email unsubscribes by adding frequency option

by danperry on June 30, 2009

in Online Marketing

Frequency option for email

Frequency option for email

I was getting a lot of email from L.L. Bean, and decided to unsubscribe. On the unsubscribe page, I saw the above image. Instead of just unsubscribing, it gives me the option to change the frequency that I receive email from them.

This may be old hat in the email marketing community, but I found it interesting enough to share. It actually caused me to change my frequency, and keep me from totally unsubscribing.

Job well done L.L. Bean!

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