There are a number of companies using Twitter, but there’s a difference between using Twitter, and actually being an engaged member of the Twitter community. Let’s take a closer look at some of data, and see what we can find.
For each company noted in the original post, I’ve collected the following 6 points of data:
- Name of Company and Twitter URL
- Number of Followers (in general terms, the higher the better)
- Number of people following (the higher, the more engaged, although that’s up for debate)
- Date of most recent tweet (Are they currently engaged?)
- Date of 20th tweet (the homepage of each site shows the last 20 tweets. The farther back the date, the less they are updating, thus the less they’re engaged.)
I’ve focused on 6 non-media companies using Twitter. There may be more, and I apologize if I left anyone out.
April 2, 2007
Valiant effort, but it’s been abandoned. Shame, considering they have such a large, and seemingly still loyal audience.
March 25, 2008
February 15, 2008
Seems like a really good mix. Not automatically following everyone, but definitely following a group. Semi-frequent, relevant updates (20 in the last 5 1/2 weeks). Tweets include info on reviews, events, and homepage design tweaks. Very impressive.
March 27, 2008
March 5, 2008
Frequent tweets are good to see. Like that they’re answering questions of users. Most of the latest 20 tweets are responses to questions (more legroom, etc.) Also, a shout out to The Guardian for a positive comment on the airline. Great mix.
March 22, 2008
November 16, 2007
Started off slow, but they’ve posted 5 times in the past week, so they’re gaining steam. In addition, most of the first 15 posts included inbound links, while the most recent 5 are much more personal. Willing to bet that Jeremiah Owyang had a chat with the official Twitterer!
March 27, 2008
January 24, 2008
All 20 tweets are pointing inwards, with no @replys, which tells me they’re not comfortable with the tool yet, but at least they’re trying. Also, they’re following JetBlue. Competitive Intelligence? I’m guessing yes. Good for them; JetBlue is doing a lot of things right as far as Twitter is concerned.
January 28, 2008
June 11, 2007
Again, sort of a shame. No posts in two months, and most of the latest 20 are for products. Oddly, none of the tweets have links that point either in or outbound. For such a strong marketing company, I’m left less than thrilled.
Of the six reviewed, I’m most impressed with JetBlue and MacWorld Magazine.
I like JetBlue mainly because they’ve succeeded where a lot of companies don’t; they’re Twitter “persona” has a personality. By reading the tweets, I can almost picture the person typing them. With multiple decision-makers and multiple departments, that’s tough to do. Congrats.
MacWorld is a close second. If they would increase their tweets, but keep the same “feel”, they’d be giving JetBlue a run for their money.
What do you think? How should a company convey themselves via Twitter? Looking forward to your comments.
If you like this post you might enjoy following me on Twitter: twitter.com/danperry