– A great idea

by danperry on February 4, 2008

in Online Marketing

Was watching the news this morning, and saw an ad for the Arizona Office of Tourism, and the domain was What a great idea; think of the possibilities:

  • Local TV buys, with the ad tailored to the Chicago market (Get out of the Windy City, and come to the Grand Canyon State, etc.)
  • Local PPC buys, done within a radius of the city.
  • Print buys (Newspaper, Magazine) that are tailored to the city.
  • Opportunity to roll this idea out to more and more locations (LA, NY, etc.)

Looking over the site, I see a lot of opportunities to tie it in with its’ target market (Chicago natives). Currently, the copy looks pretty boilerplate, but throw a few “Michigan Avenues” and “Millennium Parks” in there, and you could really draw in the audience.

Great idea AZ Office of Tourism. Now maximize the heck out of it!

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