Online Marketing

Obamas Marketing Video

February 12, 2008

Easily the best YouTube video I’ve seen from a candidate to date. Almost 3.5 Million views in less than a week. I’m still not impressed with any of the candidates overall online marketing efforts, but imagine what political online marketing will become in 4, 8, or 12 years. The NY Times put it very succinctly: […]

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Another reason why Twitter is so great

February 7, 2008

I have TwitterFox installed on my computer, so when someone I’m following sends a tweet, I get an (almost) instant update. Steve Rubel tweeted (or is it twitted?) about his love of Instapaper.com. Within minutes, venemouskate tweeted the following: @steverubel Sweet site. Thanks! Firefox has an addon that does the same thing http://tinyurl.com/2hwb4y which leads […]

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The Value of Leaving Comments on Blogs

February 5, 2008

I’ve read many experts say that when you first get get into blogging, you should spend time on other blogs leaving comments. Although this is very labor-intensive, it’s already paid off for me. Here’s a perfect example of the value of commenting on blogs. Recently at Small Business Trends, they had a post titled “Top […]

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ChicagoToArizona.com – A great idea

February 4, 2008

Was watching the news this morning, and saw an ad for the Arizona Office of Tourism, and the domain was ChicagoToArizona.com. What a great idea; think of the possibilities: Local TV buys, with the ad tailored to the Chicago market (Get out of the Windy City, and come to the Grand Canyon State, etc.) Local […]

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What does this say about the SEO Industry?

February 1, 2008

I was rifling through some fliers I collected at a conference recently, and ran across one that reminded me just how far we have to go as an industry. The company in question is Max Benjamin (maxbenjamin.com), who manufactures a “Mini Cigar Bar”, which holds a bottle of booze and a humidor, and all necessary […]

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Impressive Online/Offline Integration

February 1, 2008

I was coming back from lunch, and heard an ad on the radio for FTD.com. The ad was for a Valentine’s promotion they were doing for radio listeners, but the execution is one of the more impressive I’ve seen. In the ad, they tell listeners to go to FTD.com, and click on the yellow box […]

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Results from Google Fridge Giveaway

January 23, 2008

As promised, here are some statistics from the Google Fridge Giveaway, as well as some lessons learned. All the data shown is from the 8-day period (Monday – Monday, inclusive) that the contest ran. Clearly, there are more views and sessions after the fact. Inbound Links There were 118 inbound links generated from the contest. […]

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SEO – SEM recruiters: The Good and the Not So Much

January 13, 2008

Yesterday I received two emails (via LinkedIn) from SEO industry recruiters. Don’t think that this happens often (I’m not that cool). The interesting part isn’t that they contacted me, but how they pitched themselves. Let’s start with the good one. We’ll call him Smarty McRecruiter. He actually added me as an invite prior to emailing […]

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How to Get from Here to There in the SEO Industry

December 21, 2007

I received the following email today, and besides being a huge ego boost (I feel sorry for my wife; having to live with this), I thought it would make for a great post, so here’s the synopsis: I found you through SEMPO and the SEMPO Institute group. I’m about 1.5 years into a consulting business […]

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