Online Marketing

Personal Branding – What a Difference a Year Makes

November 16, 2008

This post has been named “Best of 2008” by Techipedia. I started a blog in November of 2007 and took note of where I ranked in the SERP’s for my name (dan perry, no quotes.) This blog post will outline where I ranked then, where I rank one year later, and some lessons learned along the way. […]

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in.glue.yahoo.com – Any clues?

October 24, 2008

I logged into my Flickr account this morning, and saw that I had the above URL as a Referrer yesterday. The page it was point to is http://in.glue.yahoo.com/page/cleaveland+golf. You’ll see some of my pictures of some golf booth babes (from a golf show) on the right. Any idea what in.glue.yahoo.com is? If you like this […]

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Value of Copywriting

September 26, 2008

I don’t think I’ve ever seen a better visual explanation of the value of good copywriting. From the Cannes Short Film Competition, 2008: The Story of a Sign (Hat Tip to The Grok for originally posting.) If you like this post you might enjoy following me on Twitter: twitter.com/danperry

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How I Got Started In SEO

June 11, 2008

Everyone has a story on how they got started in this industry, so I’d like to share mine; here goes. In the spring of 1998 I was wallowing in a go-nowhere job (think Homer Simpson, but more boring) that paid much more than it probably should have. This is an important point, because it was […]

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LinkedIn plug-in for Yahoo Search Monkey

June 10, 2008

Reading through David Berkowitz’ MediaPost article on the new Yahoo! SearchMonkey App, I decided to give it a spin, and see what it could do for me. I agree with his conclusions (feel free to read at will), but wanted to see the value, if any. I installed the necessary app for LinkedIn, and took […]

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Why “Shop Honda” instead of “Honda”?

March 28, 2008

For those that haven’t seen the latest TV ad from Honda, at the end thy ask the viewer to search for “Shop Honda” on Yahoo. Why not just have them search for “Honda”? In fact, the same enhanced result comes up for both searches, so why add the word “Shop”? I can think of a […]

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Age of Conversation Bum Rush

March 24, 2008

A good friend of mine is planning a Bum Rush this weekend (March 29th to be exact) for the release of the book “Age of Conversation.” Here’s a synopsis of the book: In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page […]

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Anchor Text Still Rules

March 17, 2008

For anyone who had any doubt that the anchor text matters, behold, a personal example proving it. Doing a vanity search for my own name in Google produces the following SERP: Note that the Flickr page is currently outranking the homepage of my site. Why is that? Well, this particular Flickr page is the main […]

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Search Engine Marketing Job Boards

February 21, 2008

Search Engine Journal launched their job board today. I’ve always been a “collector” of sorts, and every time I come across a job board for the search industry, I’ll add it to my list. Well, here it is, in no particular order. There aren’t any of the usual suspects (Monster, CB, HotJobs, etc.); these are […]

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Amazon Tags are Ripe for Spam

February 19, 2008

I’ve noticed that a lot of “amazon.com/tag” URL’s are appearing in the SERP’s for some brand-specific terms. From an SEO standpoint, it’s a heck of an idea. Maximizing the strength of your domain is always good. Specifically, if you do a site:www.amazon.com/tag/ search in Google, you end up with 3,730,000 results. Basically, every term that […]

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