In-house SEO

Google Personalization and In-house SEO

December 8, 2009

If you don’t know, Google has decided to automatically opt-in everyone into their personalized results, which will appear whether or not they’re logged in. This is a big deal for in-house SEO’s, to be sure. Here’s the story if you missed it. Three things come to mind… Ranking reports may become worthless. This is up […]

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In-house vs. Agency SEM – My take

June 23, 2008

Dave Pasternack wrote a MediaPost column today that outlines his opinion of why the “In-House vs. outsourced SEM” debate is ridiculous. It’s not surprising that he’s taking the side of agency, because that’s where his paycheck comes from. I wouldn’t expect a non-biased opinion from someone in Dave’s position, but I do think there are […]

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