Did a bit of ego/vanity-surfing this morning (typed Dan Perry into Google) and saw something new in the images section:
Image Optimization with Business Week
The image on the far right is from my Twitter Feed, so I decided to click-through. It’s from a few months ago, and references a Time Management Tip I provided.
Twitter Time Management Tip
The question is… How did this rank for my name in Google Images?
Doing a bit of digging provides the answer. If you visit the page in question, you’ll notice a few things.
- They use my name in the TITLE tag of the page.
- Although there are many images (I think 26 tips total) each got their own page and URL, instead of a Flash/JavaScript/AJAX delivery of images.
- Under the image (wrapped in an H2 tag) it reads: Tweeted by Dan Perry, with a link to my Twitter page.
- The filename of the image includes my name (008_danperry.jpg).
- The ALT text does too (Tweeted by: Dan Perry)
- Finally, BusinessWeek.com is a strong domain, which in itself give it a ranking boost.
I’ve said it many times before, but I’ll say it again: SEO isn’t doing 1 thing perfectly, it’s doing 200 things correctly, and in this example BusinessWeek did a great job. Congrats!
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