Details, details, details. If there’s one thing I learned in the Navy was attention to detail.
Looks like Bing may have forgotten a very small detail in their online advertising. Saw an ad for Bing online today that was specific to golf. Here it is:
Golf Advertisement for Bing
According to the ad you can enter a tournament in the Bing search box, and see who’s on the leader board. The example is the LPGA Corning Classic. In the ad, note that the term “LPGA Corning Classic” is spelled out. Once you click on the ad, you get this results page:
Bing SERP
Note that the results page doesn’t have spaces between the terms LPGA and Corning and Classic. If you actually add the spaces (or click on the link to it directly beneath the search box) you’ll see the correct result.
The correct SERP result
You might think I’m nitpicking, but the reality is that this single ad has altered my perception of the quality of Bing’s results. What if I hadn’t added the spaces? I would’ve found that Bing didn’t deliver on its promise to provide me with a leader board, and would’ve left the site with a very poor experience and a negative opinion of Bing.
Small details can have a big impact on perception. Just ask anyone who’s ever worked in User Experience. 
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It’s still pretty cool though! the leaderboard at least. What happens when you type in “Chicago Cubs”?
http://www.bing.com/search?q=chicago+cubs&go=&form=QBLH&qs=n
Wow! Pretty cool. Here’s Google’s result.
http://www.google.com/search?q=chicago+cubs&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
just looking for examples of razorfish’s adverts for bing and found your blog post here.
interesting.
Give Bing some time. It will slowly emerge as a strong competitor to Google. It’s already giving Yahoo, and Ask.com a run for their money. When you’ve got a big company like Microsoft behind it, it’s difficult for much to go wrong.