Be a Good Conference Speaker; Twitter is Judging

April 22nd, 2008

I’m not attending SMX Social in Long Beach, California, but a lot of my friends on Twitter are, so I get all the scoop/opinions in real time.

It seems like Rand Fishkin, known for being a strong speaker (I thought he was the few times I’ve seen him speak), seems to really have stubbed his toe at this conference. Here are three comments I read, all within a minute of each other:

Smx - rand fishburn needs a few less tangents and a little more focus

and

I think Rand is on drugs. He’s full of tangents and making little sense. Someone send Mystery Guest to come collect him.

and

@smx @randfish is entertaining, but missing the gist with all his witty pop cultural asides

Ouch.

The point: Thanks to Twitter, not only the people in the room are watching and judging, but every follower of those people are as well. Personally, I’m not sure if it’s good or bad. Thoughts?

UPDATE: Per Kevin Heisler’s comment below, none of the three tweets above were direct messages. I apologize for not remembering who the first one came from, but the second is from Lisa Barone and the third from David Berkowitz. Since they weren’t private messages, and were available to anyone following them, I don’t see a reason to conceal the identities.

I originally didn’t post the names because I didn’t want to start a personal attack; I thought the conversation around the comments was much more important (and potentially interesting) than the comments themselves.

For what it’s worth, I think both comments are true to the authors: Lisa’s comment sounds exactly like her; truthful, in a fun way. Read any blog post she’s ever written, and you’ll see they follow the same style.

David’s is very relevant, truthful, and even considerate. He added the @smx so whomever is running that account could see his thoughts as well. In my opinion, that’s pretty admirable. A truthful, unbiased, real-time review, conveyed in a professional manner. Nothing wrong with that.

AT&T, for the win!

April 22nd, 2008

My wife was reviewing our phone bill, and noticed a couple of suspect charges. Neither of us had any idea what they were for. Of course, this did not make us happy, so we drafted an email to AT&T Customer Support that read:

I have fraudulent charges listed on my bill from Crappy Company and Crappier Company for services I did not request. I want them removed from my bill immediately.

Also, I would like to know why a well-respected company like AT&T would allow a 3rd party to add non-AT&T charges to their billing.

Thank you.

Less than a day later, we received the following response:

Thank you for your request for a credit from Crappy Company and Crappier Company. I am sorry that you were charged for services that you did not authorize. I understand how frustrating this can be. I will be happy to contact these companies for you.

I had been able to speak with both companies. I have two different solutions. The charge from Crappy Company will be removed. Below, I have explained how to handle this situation. The charge from Crappier Company will be credited by that company.

I had been able to speak with Crappy Company to have them cancel the service and credit your account in full. I have noted your account regarding a pending credit from Crappy Company in the amount of $25.90 plus tax. The charge had been $12.95. There had been a second charge for next month that had been sent. This is the reason for the credit being $25.90. This credit will take up to two billing cycles (60 days) to post to your account. If you have not yet received your credit after you receive your June statement, please email us for
further assistance. You may subtract $25.90 from your current balance due.

We recommend that you stay in touch with both AT&T and the service provider to ensure that the pending claim is resolved and that the credit has posted to your account.

In regard to the charge by Crappier Company for $14.95, I have removed these charges from your bill in the amount of $16.07. I have contacted them about the charges but they would not speak to me. Please contact them to cancel the service and dispute the charge. I have removed the charge from your AT&T bill. Please keep in mind that Crappier Company may pursue collection of the charges directly from you.

Crappier Company has requested that AT&T refer customers directly to them for any questions on this section of the bill. Their customer service number is 800-WE-R-CRAP.

As a note, AT&T has no authority or jurisdiction over the billing practices, rates or adjustments of other service providers. Any questions or disputes on the charges billed by companies other than AT&T should be directed to those service providers for resolution.

Ms. Perry, if I can be of any further assistance, please reply directly to this email.

Thank you for using AT&T. We appreciate your business.

Regards,

Steven
Your AT&T Customer Service Representative

Easily the most thorough, impressive and speedy response (less than 1 business day) that I’ve ever received from a company of this size. Considering that blogs are often used for bitching about bad customer service (raises hand), I thought it right to praise a job well done.

Thanks AT&T. Very impressive.

Twittercal - Send Tweets to your Google Calendar

April 11th, 2008

Brilliant little tool! Add @gcal to yoru friend feed in Twitter, associate your Twitter account with a Gmail account, and that’s it!

You can now send direct messages via Twitter to your Google Calendar. How did I not hear of this until now?

Check it out at http://twittercal.com/

Chicago Twitter Users

April 11th, 2008

There are over 3,000 twitter users in Chicago; just do a search and you’ll see. I spent some time going through the list, and pulled out the interesting ones. Take a look, and follow those that are interesting to you. (Also, feel free to follow me as well if you like.)
NOTE: The number shows the followers of the specific Twitter feed as of Thursday, April 10, 2008.

http://twitter.com/cubreporter - Newspaper reporter in Oak Park, a Chicago suburb
http://twitter.com/ColonelTribune - 259 - The Colonel knows Chicago
http://twitter.com/wxchicago - 241 - Chicago Weather
http://twitter.com/wx_chicago - 25 - Chicago Weather
http://twitter.com/ChicagoClubs - 41 - Chicago Clubs
http://twitter.com/chicagotribune - 166 -
Chicago Tribune
http://twitter.com/cta - 31 - CTA station closings and delays
http://twitter.com/ChicagoIL - 269 - Local news, weather, and sports from Chicago
http://twitter.com/RedEyeChicago - 145 - A Chicago newspaper
http://twitter.com/WhereInORD - 70 - Post your Chicago Q & A
http://twitter.com/foxchicago - 55 - Fox Chicago
http://twitter.com/chicagotalks - 5 - Chicago community news
http://twitter.com/Chicagoist - 73 - Happenings in Chicago
http://twitter.com/fieldmuseum - 4 - Field Museum
http://twitter.com/AMYFREEZE - 50 - Local Fox Weather meteorologist
http://twitter.com/WGNTV - 37 - Local TV Station
http://twitter.com/irchicago - 54 - Insomnia Radio Host
http://twitter.com/adlerskywatch - 54 - Adler Planetarium
http://twitter.com/TechTalkWRLR - 5 - WRLR TechTalk
http://twitter.com/cst_sox - 4 - Chicago Sun Times Sox reporter Joe Cowley
http://twitter.com/metrochicago - 42 - Chicago’s independent music venue
http://twitter.com/chicagowebjobs - 16 - Posts Interactive jobs in Chicago

OK, who/what did I forget? Let me know in the comments.

JetBlue and Twitter - Continue to be Impressed

April 10th, 2008

I’ve blogged in the past about how I think JetBlue is a great example of how a business should be using Twitter. Today I saw a tweet, and it confirmed my previous impression. Check this out:

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Engaged, asking the right questions, thinking ahead. Bravo JetBlue!

Atunyote Golf Club Review

April 10th, 2008

I’d be remiss if I didn’t start this review without mentioning the entrance gate to the Atunyote Golf Club. It’s a masterpiece of metal work. I’ve never seen anything like it; truly an impressive piece of art. Really a fantastic way to get amped up for a round of golf. After all, if they can be this lavish with the gate, what’s the course going to be like?

Impressive gate

Bird on the gate at Atunyote

Eagle on the gate

Turtle on gate

I played Atunyote on a Sunday morning with a good friend of mine. We were a twosome, and we had the earliest tee time of the day; 8 a.m. They offer tee times earlier, but there were no takers. The kicker; the next tee time was a foursome at 10:30! We had the whole course to ourselves.

Since it was such a joyous occasion, we decided to take a forecaddy. The difference between a forecaddie and a regular caddy (as I understand it) is that a forecaddie watches where your ball goes and helps you find it, and a regular caddy carries the clubs, looks for balls, etc. We took a cart, so didn’t need anyone carrying our bags.

One of the neat things about Atunyote is that each tee sign shows not only the picture of the hole and distances, but also has a panel explaining some of the local wildlife.

Hole 1, Atunyote Golf Course, Turning Stone Resort, Verona, New York

Hole 1, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The course starts our easy enough, with a pretty straight par 4. I actually hit the green in regulation, but my partner ended up in the bunker on the right. He’s a card-carrying PGA pro, so of course, he got up and down, and I actually two-putted for a par. Great start!

Hole 1, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The third hole is, what looks like, a pretty easy par 3. I totally flubbed it off the tee, and honestly couldn’t find it in the rough, it was so high. The forecaddie helped us look for way too long (since nobody was behind us, we took a bit longer than usual.) Nothing as embarrassing as searching for your ball with a caddy and a PGA Pro, when the ball’s about 30 yards from the tee. Owie.

Hole 3, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The 6th hole is another great par 3, with water on the right. I actually hit a good one here. The best part? Listening to the caddy tell the story of when John Daly played this hole. According to said caddy, he sprayed it long and right, having to hit the ball left-handed out of the junk, and made the most impressive up-and-down the caddy had ever seen! Another great reason to take a caddy!

6th Hole, Atunyote Golf Course, Turning Stone Resort, Verona, New York

On the ninth tee, you have the ability to order food from the clubhouse, and they’ll have it waiting for you. Nothing impressive here… Except the type of phone! Wow, was this cool to see.

Atunyote Golf Course, Turning Stone Resort, Verona,  New York

Making the turn, the tenth had water on the right. Upon reaching the top of the hill, I immediately noticed how they manage keeping all the geese off the greens. I wonder why more courses don’t use this wonderful method.

Border Collie, to keep the geese away

The cart girl was just starting, so we decided to stop her and get a drink. As expected, this wasn’t your ordinary cart. I wonder how much Coca-Cola paid (if anything) for the rights to provide this cart?

Atunyote Golf Course, Turning Stone Resort, Verona,  New York

The twelfth hole is a great par 5, with water on the right and some strategically placed bunkers. Believe it or not, I managed to avoid them, but still walked away with a bogey. The greens here are tour worthy (and in fact, the PGA Tour does play here, at the Turning Stone Championship in the fall.) This shot is from the green looking back towards the clubhouse.

12th Hole, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The fourteenth hole has something you don’t see everyday on a golf course; a waterfall. I have to admit; it sounds kind of odd and out of place, but when you’re playing the hole, and you hear the water actually “falling”, and the babble of the brook, it’s actually pretty nice.

14th Hole, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The 16th was probably my personal favorite hole on the course. It’s a short par three, with tons of trouble all around. I actually birdied it with a well-placed 8-iron, and a snaky putt. What a great feeling!

16th Hole, Atunyote Golf Course, Turning Stone Resort, Verona, New York

The finishing hole is awesome, and absolutely full of trouble. Just look at the bunkering around the green. I actually made my par on this hole, and my partner bogied.

18th Hole, Atunyote Golf Course, Turning Stone Resort, Verona, New York

I ended up shooting a 40 on the back (which is just about a career back 9 for this caliber of a course), coupled with a scary but acceptable 49 on the front, for an 89. I’ll take an 89 on a PGA course all day long.

The real value of this course is that it doesn’t need to make money to exist. It’s owned and operated by a casino, so if the course itself loses money, it’s not a make or break situation. Because of that, the greens are impeccable, the pace is very laid-back, and there’s always a tee time. It’s as close as I’ve been to a private course without it actually being private. Although not inexpensive (around $200+), I strongly suggest you play it once. I was impressed from the beginning of the experience (when our car was met by staff take our bags) all the way to the end (when the locker room attendant gave us our engraved bag tags, included in the price), and everywhere in between.

Start a Flickr Video Group Now

April 9th, 2008

Flickr groups are a great tool for collecting similar photos. For example, I run a group called Great Golf Pictures. It’s open to the public, has about 300 Members, and roughly 1,100 pictures in its pool.

Seeing how Flickr recently announced the addition of videos, I’d suggest starting a group related to your area of interest specifically for videos.

Why? Couple reasons.

  1. If you want to be considered a thought leader, you need to be ahead of the curve, and by being the Administrator, it shows that you were thinking about this as soon as it happened.
  2. It gives you the opportunity to lock in a great URL for your group. For example, I am ridiculously interested in golf. I started a group for videos, and reserved the following URL:

http://www.flickr.com/groups/golf-videos/

Currently, there aren’t any videos in the group, but over time, there will be. By adding my own videos, coupled with others adding theirs, this group will grow. Within a few months, it will be THE place to go on Flickr for golf videos.

If you want to be ahead of the Flickr video curve, start a video-specific group today!

Flickr Tip - Geotag your photos, Yahoo News loves them

April 8th, 2008

This may not be new, but it’s new to me. Looking through my Flickr Stats, I noticed that Yahoo News had sent me a visitor.

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So I clicked on the link, and low and behold, on the right side of the page there is a widget showing local pictures.

My picture is the one on the far right, from Atunyote golf course in Verona, which is close to Utica.

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Remember, geotag your photos. Quality local content will always be in style.

Twitter Trivia ends: Lessons Learned

April 1st, 2008

I’ve been running a little social media experiment the past month called Twitter Trivia. I told myself that if I didn’t have 100 followers by the end of the month, I’d end it. As of this morning, it’s 86, thus the demise of Twitter Trivia.

So what did I learn from this small, social media experiment?

  • Most of the followers are new to Twitter. There are some followers that have >500 followers, but the vast majority are <100. Why? I think because it’s a way for them to interact with someone else, without sticking their neck out too far. Everyone loves trivia, and if you know the answer, all the better. It’s a good way to engage with Twitter, and get your sea legs.
  • The followers break down into select groups. Not unlike the “Never Ending Friending” (PDF) report, which in part, stated that social networks break down into 5 select groups, so did Twitter Trivia. There were a select few who were always answering (right or wrong), a group of those that would occasionally, and some that never did.
  • Twitter Trivia spawned others. There are two other Twitter Trivia-like games that evolved during the month of the experiment. One in particular is probably a little better, in that you can’t just copy/paste the question into Google and find the answer. It’s tough coming up with these types of questions, trust me. :)
  • It truly was social. In the end, I think this was the most interesting takeaway for me. I found that, when I’d send out the three winners for each question, some followers would click the links of the winners, and start following them. There was even some gentle taunting/ribbing that evolved.

In the end, the game brought people together that otherwise would have never met, so in my opinion, it was a great success.

Thanks to all those who played, and for those interested, here’s the Final Leaderboard.

Any companies engaged with Twitter? I found two

March 28th, 2008

There are a number of companies using Twitter, but there’s a difference between using Twitter, and actually being an engaged member of the Twitter community. Let’s take a closer look at some of data, and see what we can find.

For each company noted in the original post, I’ve collected the following 6 points of data:

  • Name of Company and Twitter URL
  • Number of Followers (in general terms, the higher the better)
  • Number of people following (the higher, the more engaged, although that’s up for debate)
  • Date of most recent tweet (Are they currently engaged?)
  • Date of 20th tweet (the homepage of each site shows the last 20 tweets. The farther back the date, the less they are updating, thus the less they’re engaged.)
  • Notes

I’ve focused on 6 non-media companies using Twitter. There may be more, and I apologize if I left anyone out.

Technorati
4,014
26
October, 2007
April 2, 2007
Valiant effort, but it’s been abandoned. Shame, considering they have such a large, and seemingly still loyal audience.

Macworld Magazine
3,800
838
March 25, 2008
February 15, 2008
Seems like a really good mix. Not automatically following everyone, but definitely following a group. Semi-frequent, relevant updates (20 in the last 5 1/2 weeks). Tweets include info on reviews, events, and homepage design tweaks. Very impressive.

JetBlue
927
994
March 27, 2008
March 5, 2008
Frequent tweets are good to see. Like that they’re answering questions of users. Most of the latest 20 tweets are responses to questions (more legroom, etc.) Also, a shout out to The Guardian for a positive comment on the airline. Great mix.

Forrester Research
960
658
March 22, 2008
November 16, 2007
Started off slow, but they’ve posted 5 times in the past week, so they’re gaining steam. In addition, most of the first 15 posts included inbound links, while the most recent 5 are much more personal. Willing to bet that Jeremiah Owyang had a chat with the official Twitterer!

SouthWest Air
329
105
March 27, 2008
January 24, 2008
All 20 tweets are pointing inwards, with no @replys, which tells me they’re not comfortable with the tool yet, but at least they’re trying. Also, they’re following JetBlue. Competitive Intelligence? I’m guessing yes. Good for them; JetBlue is doing a lot of things right as far as Twitter is concerned.

Apple Inc.
1,529
0
January 28, 2008
June 11, 2007
Again, sort of a shame. No posts in two months, and most of the latest 20 are for products. Oddly, none of the tweets have links that point either in or outbound. For such a strong marketing company, I’m left less than thrilled.

Of the six reviewed, I’m most impressed with JetBlue and MacWorld Magazine.

I like JetBlue mainly because they’ve succeeded where a lot of companies don’t; they’re Twitter “persona” has a personality. By reading the tweets, I can almost picture the person typing them. With multiple decision-makers and multiple departments, that’s tough to do. Congrats.

MacWorld is a close second. If they would increase their tweets, but keep the same “feel”, they’d be giving JetBlue a run for their money.

What do you think? How should a company convey themselves via Twitter? Looking forward to your comments.